🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
🚧  We're actively building — features and pricing may change.  Got feedback? contact us ·
scraper · AI sentiment · multi-platform · runs on Apify

hotel review sentiment

the only hotel review scraper that pulls TripAdvisor, Booking.com, and Google Maps in one run — then runs AI sentiment across each platform separately and combined, flagging when a hotel's scores diverge across channels (a real signal worth investigating).

3 platforms · 1 run $0.06 per review cross-platform consistency flags included
run on Apify → see how it works ↓
new to Apify? you get $5 in free credits — that's ~83 reviews analyzed across all 3 platforms, no card required.

a 4.4 average on TripAdvisor and 3.8 on Booking.com is not noise — it's a signal.

Hotels show up on TripAdvisor, Booking.com, and Google Maps with different scores because each platform attracts a different audience. TripAdvisor skews to enthusiast leisure travelers. Booking.com skews to OTA business and family travelers. Google Maps catches walk-by locals and last-minute searchers. Same hotel, three different rooms full of different expectations.

When those scores diverge sharply, it tells you something specific about your property — usually a mismatch between who you're attracting on each channel and what you're actually delivering. Existing hotel reputation tools (Revinate, Trustyou, Olery) either focus on one platform at a time or require a $300-$1,500+/mo annual subscription to compare them.

This scraper does it in one run, on any hotel URL — yours or any competitor — at $0.06 per review. Pay once, no subscription, run quarterly or per-deal.

three platforms · one run

what gets pulled and how it gets normalized

star ratings get normalized across platforms so cross-platform comparison is apples to apples. traveler type, date, hotel response, and multi-language text all preserved.

TripAdvisor 1-5 stars → normalized 1-10 enthusiast leisure travelers, detailed reviews, photo-rich, slow-moving averages
Booking.com 1-10 native → kept 1-10 OTA business + family travelers, verified-stay reviews only, faster-moving averages
Google Maps 1-5 stars → normalized 1-10 walk-by locals, last-minute searchers, mix of leisure and business, broad volume
how to use it

how to analyze hotel reviews across 3 platforms in 5 steps

point the scraper at any hotel — by name or by URL on any of the 3 platforms. it resolves the property across platforms automatically and returns one combined report.

1
pick the hotels you want to analyze
paste a hotel name (e.g. "Mondrian South Beach Miami") or direct URLs from TripAdvisor, Booking.com, or Google Maps. given one URL the scraper resolves the same property across the other two platforms automatically. optional dateRange filter (30days / 90days / 365days / all) narrows the window.
2
run the scraper on Apify
click Start. the scraper handles pagination, multi-language reviews, traveler-type tagging, and star-rating normalization across the 3 platforms automatically. average run for a single hotel with 300 reviews across all 3 platforms is 3-5 minutes. you pay only for reviews actually scraped — platforms with no reviews skip silently and cost nothing.
3
AI scores each platform corpus, then all three combined
after collection, the LLM runs sentiment across each platform's reviews on its own (you see how TripAdvisor reviewers feel vs Booking.com vs Google Maps), and again across the combined corpus. platform-level divergence is flagged with a platformConsistency score and a divergence summary that names why the scores differ (audience mismatch, recent service issue, language demographics, etc).
4
receive a per-hotel structured report
each hotel produces one dataset item with every review across each platform (text, normalized star rating, traveler type, date, hotel response) plus an AI sentiment object:
"aiSentiment": { "combined": { "sentimentScore": 7.4, "reputationRisk": 4.2, "trendDirection": "stable", "topComplaints": ["shower water pressure", "front desk wait", ...], "topPraises": ["beach access", "concierge service", ...], "executiveSummary": "Strong overall sentiment driven by location..." }, "perPlatform": { "tripadvisor": { "sentimentScore": 8.1, "reviewCount": 412 }, "bookingcom": { "sentimentScore": 6.8, "reviewCount": 891 }, "googlemaps": { "sentimentScore": 7.5, "reviewCount": 203 } }, "platformConsistency": "inconsistent", "divergenceSummary": "Booking.com 1.3pt below TripAdvisor — driven by business-traveler complaints about WiFi and front-desk efficiency, which leisure TripAdvisor reviewers don't surface." }
5
track quarterly, benchmark competitors, rank chain properties
run the same hotel quarterly to track trendDirection and platformConsistency drift. run on 5-20 competitor hotels in your market for benchmark studies. for chains, pass a list of property URLs and rank by reputationRisk to find which properties need investment first. push output to Google Sheets, your PMS as a custom field, BI tool (Looker / Tableau / Snowflake), or Slack alerts via the Apify API or n8n / Zapier.
what you get back

what the cross-platform sentiment report includes

per-platform scores + combined scores + a platformConsistency flag + a divergence summary. plus every individual review across all 3 platforms. all downloadable as JSON, CSV, or Excel.

structured fields per hotel

combined.sentimentScore (1-10) · weighted across all 3 platforms by review volume.

combined.reputationRisk (1-10) · combined risk score. 7+ = act now.

combined.trendDirection · improving / declining / stable across the last 90 days.

perPlatform[*].sentimentScore · separate scores for TripAdvisor, Booking.com, Google Maps so you can see who feels what.

platformConsistency · consistent / inconsistent flag based on score divergence across the 3 platforms.

divergenceSummary · plain-English explanation of why scores diverge across platforms (audience demographics, recent operational issue, language mix, etc).

topComplaints / topPraises · top 5 themes each, clustered across all reviews on all platforms.

executiveSummary · 2-3 sentences in plain English. paste it into the GM's weekly review or a board update.

three ways operators use it

where the hotel sentiment scraper pays for itself

chain · ranking

rank 24 properties by reputation risk in 90 minutes

a regional hotel group has 24 properties across Florida and Georgia and wants to know which 3 need the most investment. running the scraper on all 24 URLs with dateRange: "90days" takes about 90 minutes and costs ~$520 for ~8,700 reviews across the 3 platforms. the output ranks properties by combined.reputationRisk and surfaces that 3 properties have platformConsistency: inconsistent with Booking.com scores 1.5+ points below TripAdvisor — driven specifically by WiFi complaints from business travelers that leisure travelers don't surface. the group routes capex to WiFi upgrades on those 3 properties before next quarter.

run frequency: quarterly · cost: ~$400-700 per chain depending on review volume

M&A · due diligence

verify the seller's "Booking.com 8.4" claim before signing

a buyer is evaluating a $9M boutique hotel acquisition. the seller's deck cites Booking.com 8.4 as proof of brand strength. running the scraper with dateRange: "all" reveals Booking.com 8.4 is real but TripAdvisor is 4.0/5 (≈ 8.0/10) and Google Maps is 3.6/5 (≈ 7.2/10) — platformConsistency: inconsistent, divergence summary cites recent service-quality drop visible on Google Maps but not yet in Booking.com (lag effect). the buyer renegotiates 14% off and writes a 12-month service-recovery clause. for off-hotel cross-checks, the catalog also includes a Google Maps Review Sentiment scraper.

run frequency: per-deal · cost: $15-100 per hotel depending on volume

market entry

map the competitive set before opening a new property

a hospitality brand is opening a new property in Miami Beach and wants to know exactly what guests complain about across the 12 nearest competitors. one run on 12 competitor URLs costs ~$210 for ~3,500 reviews total. topComplaints clustered across all 12 surface 3 recurring themes: parking confusion, breakfast quality, pool noise at night. the brand designs the operational SOPs around exactly those three before opening. a Trustpilot Sentiment Scraper handles the SaaS/ecommerce version of the same playbook for non-hospitality use cases.

run frequency: pre-launch · cost: $150-300 per market study

how it compares

hotel sentiment tools compared

honest comparison against major hotel reputation management platforms and other Apify scrapers. checked their public listings as of 2026.

data-runner.dev Revinate / Trustyou Single-platform Apify
Multi-platform in one run✓ TripAdvisor + Booking + Google Maps✓ but heavy subscriptionsingle platform only
Cross-platform consistency flag✓ with divergence summarylimited to dashboardsnot supported
AI sentiment included✓ 8 combined fields + per-platform✓ proprietaryraw reviews only, no AI
Competitor analysis✓ any hotel URLadd-on, often higher tier✓ if scraping works
Price$0.06 / review, no subscription$300-$1,500+/mo + setup$0.005-0.02 / review (no AI)
Star rating normalization✓ Booking 1-10 → kept, TA + Google 1-5 → 1-10✓ proprietaryraw rating only
Multi-language reviews✓ scored in originalpartial translationraw text
ExportJSON / CSV / Excel / API / webhooksdashboard + CSVvaries
honest read · if you operate a single property and want a polished dashboard with proprietary scoring, Revinate or Trustyou justify the $300-$1,500+/mo subscription. if you just want raw reviews dumped to CSV from one platform, single-platform Apify scrapers are cheaper per review with no AI. this scraper is positioned for the use case in between: cross-platform structured AI sentiment, on any hotel, at a price that makes recurring monitoring (quarterly chain ranking, per-deal M&A diligence, pre-launch market studies) actually economical for groups that don't want to lock into an annual contract.
pricing

$0.06 per review. all 3 platforms included.

no subscription. no minimum. pricing scales linearly with total review volume across all platforms.

$0.06 / review analyzed

includes every review from TripAdvisor, Booking.com, and Google Maps (text, normalized star rating, traveler type, date, hotel response) + the full per-platform + combined AI sentiment report per hotel. example: a hotel with 300 reviews across the 3 platforms ≈ $18. empty platforms cost nothing.

new to Apify? you get $5 in free credits on signup — that's ~83 reviews analyzed before you spend a cent.

run on Apify →
got questions

FAQ

how it works, what it costs, what's legal, and how it handles edge cases.

What makes this hotel review scraper different from generic review scrapers?+

It is the only Apify scraper that pulls reviews from TripAdvisor, Booking.com, and Google Maps for the same hotel in one run, then runs AI sentiment across all three corpuses together — surfacing platform-level consistency flags you cannot get from any single-platform tool. A hotel with 4.6 on TripAdvisor but 3.9 on Booking.com is broadcasting a real signal about who is staying there and what they expected. This scraper catches that gap automatically and tells you what's driving it.

How does cross-platform sentiment analysis on hotel reviews work?+

The scraper pulls every review on each of the three platforms for the hotel — text, star rating, traveler type (business / family / couple / solo), date, and the hotel's response — then runs LLM sentiment across each platform's corpus separately AND across the combined corpus. You get back per-platform scores plus a platformConsistency flag (consistent / inconsistent) and a divergence summary that explains why scores differ. Star ratings get normalized across platforms (Booking.com uses 1-10, TripAdvisor 1-5, Google 1-5) so the comparison is apples to apples.

How accurate is AI sentiment scoring on multi-language hotel reviews?+

Hotel reviews are heavily multilingual — a Miami Beach property might have 40% English, 25% Spanish, 15% Portuguese, 10% French, 10% other. The scraper analyzes reviews in their original language without translation, preserving nuance. The batch-level scoring picks up patterns that single-review analysis misses, especially when the same complaint surfaces across languages (e.g. 'shower water pressure' in 4 languages = real maintenance issue, not language quirk).

Can I run this for a whole hotel chain across all locations?+

Yes — pass a list of hotel URLs (one per location) on the input. Each location is analyzed and pushed as a separate dataset item. Pricing scales linearly at $0.06 per review across all 3 platforms. A 12-property chain with ~300 reviews per property across 3 platforms ≈ ~$650 per quarterly run. The output includes per-property scores so you can rank properties by reputationRisk and route investment to the underperformers.

How is this different from Revinate, Trustyou, or other hotel reputation platforms?+
Revinate, Trustyou, and Olery start at $300-$1,500+/month with annual commitments and proprietary dashboards. They handle your own properties well but charge significantly more for competitor benchmarking. The data-runner.dev scraper works on any hotel URL on TripAdvisor, Booking.com, or Google Maps — yours or any competitor — at $0.06 per review, no subscription, no commitment. Best fit when you need cross-platform sentiment for a one-time analysis (M&A due diligence, competitive benchmark, market entry study) or you want recurring monitoring without locking into an annual contract.
Why does Booking.com show a higher score than TripAdvisor for the same hotel?+

Booking.com reviewers skew toward business travelers and value-focused families who booked through OTAs and care about price/cleanliness/location. TripAdvisor reviewers skew toward leisure travelers and enthusiasts who care more about service nuance, amenities, and 'wow factor.' Same hotel, two different audiences with different expectations. The scraper's platformConsistency flag tells you when this gap is normal (small divergence) vs structural (large divergence = a real signal worth investigating). The divergence summary names the specific reasons.

Is scraping hotel reviews from TripAdvisor and Booking.com legal?+
Reviews on TripAdvisor, Booking.com, and Google Maps are public content — anyone with a browser can read them. Scraping public data is generally legal in most jurisdictions and has been upheld in multiple court cases (notably hiQ v. LinkedIn in the US). Each platform's ToS restricts automated access to their infrastructure; the review data itself is not protected as proprietary. Don't republish reviews verbatim as your own content, don't contact reviewers based on the data, and comply with GDPR / CCPA. See the data-runner.dev disclaimer for the full policy.
How long does a typical run take?+

About 3-5 minutes per hotel because the scraper has to pull from three platforms with proper pagination and rate-limit handling. A 12-property chain analysis takes 35-60 minutes start to finish and runs entirely on Apify's infrastructure — you do not need to keep your machine open. Results stream into the dataset as each property finishes, so you can start reviewing the first results while the rest are still running.

What if a hotel has zero reviews on one of the three platforms?+

The platform with zero reviews is skipped automatically — you do not pay for it. The output marks that platform as 'no data' and the cross-platform consistency analysis runs only on platforms with actual reviews. This is common for newer boutique hotels (often heavy on Booking.com, light on TripAdvisor) or US-domestic properties (heavy on Google Maps, lighter on Booking.com). The report is honest about what it could and could not see.

Can I integrate this with my CRM, BI tool, or property management system?+
Yes. Apify exports JSON, CSV, and Excel, and exposes a REST API plus webhooks. Common patterns for hotel operators: push to Google Sheets via Zapier for the GM's weekly review, sync to a BI tool (Looker, Tableau, Snowflake) for chain-level dashboards, route reputationRisk alerts to Slack when a property drops below threshold, or feed into your PMS as a "reputation health" custom field per property. We also build custom n8n workflows if you want the integration done for you.
ready to run it

run hotel review sentiment

$0.06 per review across all 3 platforms. cross-platform consistency flag + divergence summary included. pay only for what you analyze.